Success By Design News & Resources

What is Google Analytics?

Google Analytics is an advanced statistics program that allows web site owners to access detailed information about the visitors that come to their website.  Utilizing this tool for your web site can:

• Tell you where people are coming from to get to your website.
• What keywords visitors have searched for to find your website
• What paths were taken that led to a sale
• Where site engagement is occurring
• Easily recognize changes in data patterns
• and much more…

Just have your friendly web developers put a snippet of code in every page you want to monitor.  Most of the time this is very quick and easy and you’ll be checking where your traffic is coming from in no time.